PULS turns every deposit, bet and withdrawal into live player intelligence. Then it automatically segments, engages and rewards each player based on what they're actually worth.
Generic CRMs see page views and clicks. PULS sees deposits, wagering, GGR, NGR and bonus cost: a living economic profile for every player, updated with every event.
It starts weeks earlier. Deposit frequency slips, sessions shorten, wagering thins out. PULS tracks the changes leading up to it, so your team acts while the player is still reachable.
A handful of players carry a disproportionate share of NGR. PULS scores every player continuously, so the ones who matter are never anonymous inside your database.
PULS compresses everything happening in the casino into a ranked queue of signals, each one carrying the player, the money at stake, and the exact events that caused it.
Thousands of events.
Three things worth your attention.
Not exported lists. Living audiences. When a player's economics change, their segments change instantly, and every journey, campaign and reward connected to them follows.
Whale score, NGR, wagering, VIP status, bonus sensitivity, inactivity windows. Define a segment once. PULS keeps it true forever.
Journeys are lifecycle machines. A player enters when their state changes, moves through waits, messages and conditions, and exits the moment the goal is met. Deterministic. Auditable. Always on.
One player identity in the center. Email, web push, Telegram and on-site messaging around it. PULS selects the channel per step of the lifecycle. The channels are outputs of the engine, not separate products.
Holdout receives nothing. It becomes the baseline that proves incremental revenue after the send.
VIP ranks, rakeback, challenges, points, all controlled by one eligibility engine that watches player state and verifies everything server-side. A retention system, not a slot-machine bolt-on.
Thresholds on wagering and NGR. Automatic upgrades, managed downgrades, host notifications.
Percentage returns scaled by tier and behavior, adjusted by the engine, not by hand.
Individual objectives generated from a player's own baseline, verified on completion.
An economy your team controls, with full cost accounting against NGR.
Ranked competition for the segments where it measurably works.
High-engagement mechanics, every grant server-verified and audit-logged.
Every tier has explicit thresholds, explicit costs and explicit actions. The ladder reads like a premium financial loyalty program, because that's what it is.
Bring an existing VIP status from another casino into your loyalty ecosystem. Verified, mapped to your tiers, and immediately handed to a retention journey.
Every grant flows through server-side verification against signed player identity. No client-side claims. No abuse surface. Every decision recorded.
Revenue after a campaign isn't the same as revenue because of a campaign. PULS holds back a control group on every send, and reports the difference, not the coincidence.
Revenue after a campaign isn't the same as revenue because of a campaign.
The same economics that describe one player, aggregated into one analytical canvas for the whole operation, and every number drills back down to the players behind it.
Cohorts by first-deposit month, tracked on retention, deposits, wagering and NGR. If March's players outperform January's, you'll know, and you'll know why.
| Referred players | 142 |
| Deposits | $86,000 |
| NGR | $19,400 |
| Bonus cost | $4,200 |
| Referred players | 610 |
| Deposits | $52,000 |
| NGR | $4,100 |
| Bonus cost | $6,800 |
Measure partners in economics, not clicks.
Proxy signals. You translate them into casino economics by hand, or you don't.
Money moving through a casino: the thing you actually manage.
PULS is not tied to one casino platform. The adapter maps your backend once. Everything above it stays identical.
Every operator's players, campaigns and analytics live behind their own boundary.
Publishable keys for the client. Secret keys for the server. Never interchangeable.
Player identity is server-signed, so the browser can't claim to be someone it isn't.
CRM, VIP and analyst roles see exactly what their job requires.
Every action on player data recorded: actor, action, object, timestamp.
Every endpoint authenticated, scoped and rate-limited by tenant.
Regulated operators answer for every touch of player data. PULS makes the answer a query, not an investigation.
Built with the controls serious operators need around player data and marketing operations.
PULS is not a theoretical CRM assembled for a sales demo. Its intelligence, retention, campaign, reward and analytics systems run inside gambid.gg, every day, on real players and real money.
A typed SDK, a provider adapter interface, server-signed identity and a server-side event API. Send events. PULS handles state, segments, signals and everything downstream.
// server-side · secret key, signed identitypuls.track({playerId: "usr_01HQ", type: "deposit", amount: 5000, currency: "USD"})
Implement the PULS provider interface against your casino platform, once.
Deposits, bets and withdrawals stream in. Profiles and economics build themselves.
Segments, journeys, signals, rewards and analytics stay live automatically.
Turn casino activity into live player intelligence, automated retention and measurable outcomes.